Project PEP- Jimmy Choo and Elton John’s AIDS Foundation Team Up0 comments

Lust worthy shoe brand Jimmy Choo and  Elton John’s AIDS foundation are launching a photo competition to raise awareness for the treatment and prevention of AIDS in South Africa and around the world.  The money will go to the HIV-preventative treatment PEP which can be given to patients within 72 hours of HIV infection, and counselling for rape victims in South Africa (who has the highest count of rape in the world).

Jimmy Choo has created a special capsule collection for the cause called Project PEP, which features a collectible punk rock motif print in which 25% if the profit goes towards funding this PEP treatment.

You can help by entering their photo competition called ‘You, Your Shoes, and 72‘.  All you need to do is upload a picture of you in a fabulous pair of shoes (the more creative the better!) and you will be entered to win the ultimate Jimmy Choo experience.  The winner receives a trip to the Jimmy Choo headquarters and will get to choose 7 pairs of shoes and 2 bags to take home and covet forever!

The closing date for the competition is December 7th and the winner will be chosen 72 hours later on December 10th so get snapping!  And please help spread awareness for the cause and competition.  Jimmy Choo is using the power of social networking to spread the awareness so follow them on Twitter (@jimmychoo_72) and Facebook (Jimmy Choo 72).

For more information visit: www.jimmychoo72.com

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