New York simply can’t get enough of Devorah Rose. Whether you’re reading a blog, watching Bravo or attending an event, Devorah is in the spotlight. ChiChi212 sat down with the Editor-in-Chief of Social Life Magazine to find out what exactly she does all day, what happened between her and Kristian, and what you can expect in the future.
BM: I googled you before this interview and there are so many nasty things written about you. How do you keep all this negativity from affecting your work?
DR: It can be tough to take when people assume that a bunch of the lies they’ve read are the actual truth, but the best I can do is focus on what I can control – and that’s how hard I work, the quality of the magazine and how well I treat people. My real friends and family know exactly who I am and they know that these ridiculous rumors are the exact opposite of who I am. There are apparently people out there who dislike me and feel like the anonymity of the internet makes it okay to lie. I guess that comes with the territory of being in the public eye, but still, it does hurt. My skin’s not yet as thick as I’d like it to be.
BM: People don’t understand how hard it is to run a publication. Walk us through a day in the life of the Editor-in-Chief of Social Life Magazine.
DR: During the summer – which is our busiest season – I work seven days a week. My days usually start at 9:00AM with a little help from Starbucks. And if I’m lucky, I’ll be done around 10:00PM. More often than not, there are a couple of events to attend, which stretches my day into the wee hours of the morning. And that’s just the workweek. On weekends, I am in the Hamptons, where I host dinners for advertisers and throw over-the-top launch parties at The Social Life Estate. When I took on this job, I had no idea that sleep would soon become a luxury.
BM: You are definitely busier than most people and yet you still found time to appear on The Real Housewives of NYC and NYC Prep. On top of that people are buzzing that you will be starring in a reality TV show of your own. What can you tell us about that?
DR: I had an absolute blast working on both of those shows. The aftermath, of course, is where people who apparently have an axe to grind use the internet to try to chop me down. That part is a lot less fun. As far as projects you will see in the future, I am not supposed to make any comments. Just keep your eyes peeled.
BM: Speaking of the magazine and reality shows, I heard Kristian Laliberte is no longer working for Social Life Magazine. Aren’t you two BFFs? What happened there?
DR: I love Kristian and it’s been well documented that we have a…let’s say…tumultuous friendship. But that actually had nothing to do with his transition from editorial staff to consultant – the truth is that he got another offer that was too good to pass up. Kristian’s very talented and he’s doing great. I’m proud of him.
BM: In this industry lots of people have “frenemies.” What is your definition of frenemy and do you have any?
DR: I try to just have friends, but sometimes it doesn’t work out that way. So I guess a “frenemy” would be someone you aren’t particularly close to but need to interact with socially or professionally on a regular basis. That’s just a reality of the NYC scene. But I’d prefer to drop the antagonistic aspect of any relationship – it’s simply not productive for anyone involved.
BM: Since we’re talking about relationships, are you in one? Do you find it difficult to date because of your high profile?
DR: I feel like I’m in a long-term relationship with the magazine! It takes up almost all of my time and doesn’t leave much left for romance. I guess that’s the price I pay.
BM: You recently gave Social Life Magazine a makeover. What are some of the changes you made and why?
DR: Yes! The magazine looks absolutely breathtaking this year. Any good piece of art/entertainment reflects some truths about the times in which it is set. So as the world has changed around us over the last year, I felt it was time to make appropriate changes to the magazine as well.
We went for a classic, clean and understated layout that emphasizes the primary essence of the subject matter, whether through striking visuals or the written word. We replaced the glossy sheen with a less common matte finish. And just for fun, I added themes to each issue – for example, F. Scott Fitzgerald and Brigitte Bardot are two themes that we’ve used already. We’ve put out four issues so far under the new format and the feedback has been fantastic.
Of course, I couldn’t have done anything without the wonderful creative staff we have at Social Life – they deserve a lot of credit for their hard work.
BM: Where do you see Social Life Magazine in five years?
DR: The magazine’s growth has been fantastic, from the quality of our advertisers and partners to the look and feel. But there is always more to do and I have no shortage of ideas. One thing you can expect to see is Social Life branching out into new media.
BM: Where do you see yourself in five years?
DR: I’ve been blessed with the opportunities I’ve had so early in my career and I’m proud of what I’ve been able to accomplish so far. I’d like to continue building Social Life, continue writing novels and continue to branch out into TV and movies. Some people might assume that I’m just interested in being in front of the camera, but I truly love the production side as well. Nothing beats a good idea.