Looks like shopping parties are becoming a trend in the Big City. This year’s Fashion’s Night Out was a huge success and must have been if it managed to please one of fashion’s toughest critics, Anna Wintour.
The night in terms of street traffic was comparable to Halloween, New Year’s Eve, and St. Patrick’s Day. There were no cabs anywhere, people spilled out onto the streets drinks in hand, and celebrities roamed around with lay people with no natural barriers between them.
I honestly credit a lot of the night’s success to social media. Blogs and Twitter talked about the event everyday non-stop for like two weeks before the event. You couldn’t log onto the web and not see something about FNO. And you didn’t have to be “on the list” to get into the stores to mingle with fashion folk. Anyone could go anywhere and the draw of that is hard to resist.
But did people actually spend money? Some people thought that even though people came out in droves to see designers, models, and celebrities in person, no one actually bought anything. Well according to WWD, a survey was taken from 1,300 shoppers and 75% of them had purchased something and some purchased items from stores that they normally wouldn’t have gone to. Success!?
Well enough success for Mayor Bloomberg to consider getting rid of the 9% percent sales tax for next year’s FNO. And I really hope he’s just not saying that to get re-elected.
Next year’s event promises to be bigger and better so best to start shopping now to practice for next year!
Lindsey Calla is a fashion writer living in NYC. Read more from Lindsey at her blog, Saucy Glossie