Every week ChiChi212 will be getting In The Booth with Manhattan’s hottest DJs to learn what makes their turntables spin. This week, the man who pleasantly surprised me by dropping I Like Your Smile by Shanice, Josh Madden.
BM: How did you choose your DJ name? Or if it’s your government name, why did you stick with that?
JM: I was asked to cover for someone for a few minutes and I did good… the next week I DJ’d and I was DJing regularly before I could come up with a cool name. Everyone I learned from and admire kinda just goes with their name, except for Troublemaker, but that’s because nobody can pronounce his last name. A cool name probably wouldn’t fit me anyway.
BM: Would you consider DJing a full-time job or a hobby?
JM: I have no hobbies. Everything I do is an extension of my everyday life.
BM: What do you do during the day?
JM: I am a brand consultant, I write, I have a radio show, I travel, my phone rings 20 hours of the day with random requests and questions, I run 40 miles a week and bike 60.
BM: When did you know you wanted to be a DJ?
JM: I dunno… I do know I’ve been in love with music since the very beginning… I was always in control of the music in every situation that I can remember. I don’t know if I could handle the attention of being in a band, when I saw someone DJ I knew that was more for me.
BM: Fill in the blank: If you couldn’t be a DJ, you would be a__________:
JM: Creative director, Program Director, Consultant. I’m a Curator, obsessed with detail and aesthetics, by nature.
BM: What DJ(s) did/do you look up to and have you ever met them?
JM: Junior Sanchez, he’s my big brother. He knows more about music history and production than anyone. He’s humble, he taught me to respect DJs and taught me how to conduct myself when working with other DJs. Steve Aoki, I met him five years ago, since then he’s become a bona-fide Rock-Star and he deserves it! He’s worked tirelessly, he has toured constantly since I met him, I’m really proud of that guy. Sam Ronson is a sweetheart, she’s always supporting other DJ’s, every time I’m in LA she takes me out to a new spot and introduces me to every DJ. She’s always goes out of her way to be super nice to everyone.
BM: How would you describe your DJ style and what’s your favorite type of music to spin?
JM: I play everything. My aim is to know as much as I can about everything music related and then know when and where to play it.
BM: Complete this sentence: I can’t go into the booth without ______________.
JM: My favorite headphones. Aerial7 makes my headphones. I was a fan and now I’m going to have my own headphone in the fall. They make this one headphone called the TANK that kinda ruined every other headphone for me.
BM: What type of food do you crave when your set is finished and where do you go to get it?
JM: I don’t eat after DJing anymore… I’m on a serious diet, I know, I know boring. If you wanna eat good food in NYC The Meatball Shop, on Stanton, is open ’til 4am… the Veggie Meatballs slay anything you have ever tasted!
BM: If someone wants to request a song, say because it’s their birthday, how should they do it? With cash? Via twitter? With the song written on their boobs?
JM: Write three song titles on a piece of currency and the phrase “It’s my birthday and I like these songs…”
BM: What three songs do you wish you never had to hear again?
JM: I play so many incredibly different parties that there isn’t a song that bothers me. I don’t know anyone that plays parties so insanely different from one week to the next.
BM: What three songs am I missing out on by not having them on my iPod?
JM: Maggie May by Rod Stewart, I’m So Paid by Akon, Lil Wayne, Young Jeezy prod. by Detail, Like It’s Her Birthday by Good Charlotte.That’s a really unfair question though, because I could list a top 100 easily.
BM: If you could produce a song for any artist who would it be and why?
JM: Lionel Richie because no matter how bad my work was that song would be a hit and I’d learn so much… he’s platinum, he’s a real professional. Lionel and Stevie are the last Motown greats left, I mean, guys you could still work with. What I would learn with that one track would teach me what I’d need to know to make a hundred other hits.
BM: If you could curate the soundtrack to any movie, what would it be?
JM: Hmmm… that’s tough, most of my favorite movies are favorites, partly because of their sound tracks… I think the Twilight soundtracks aren’t as good as they should be. They have Black Keys, Muse and Hurricane Bells which is cool, but they should be a lot better. I’d kill it with the music direction on those movies.
BM: What’s your dream gig?
JM: I’d like to do a tour with a Band, a rapper, a girl singer and a DJ playing from doors and for 30 minutes between each set, then on into a party after the show… an all genre’s tour. I think it’s the answer to summer festivals, doing something like that in arenas would be rad!
BM: What’s your favorite city to DJ in (aside from New York?)
JM: Chicago, I love Chicago. Toronto is cool too.
BM: What are your favorite clubs to spin in NYC?
JM: New York City clubs are the pitts right now… you can’t play anything but the same 50 tracks everyone else plays. I wish there was a club with such a great atmosphere that people just got down and were open to good music, right now it’s about selling bottles. I’m sure saying this isn’t gonna help me get booked but I’d rather just play Brooklyn Bowl anyway because it’s fun and I can play all kinds of music in my set. I dream of a New York City that is about taste again and not just about bottles. People obsessed with bottles and bottle sales aren’t concerned with music, they’re focused on money. DJs play music, they aren’t supposed to juke boxes.
I played Lady Gaga early on and people said “Are you gonna play this gay sh*t all night…”(the answer was always “FVCK YES!”) now they ask for it on repeat. It’s a matter close to my heart because I dream of a time like back when Stretch and Bobbito were heros for intrducing everyone to new music. I love music and the people who make it. Believe it or not, I love the people who come to the club. I want to see them get busy, get down, make out, fall in love and just be excited.
BM: Would you ever play Hanson in your set?
JM: Yeah. Those dudes have some hit songs.
BM: What is the worst part of nightlife?
JM: The sleazeball reputation that DJs get because of a couple dumb kids. Most of my favorite DJs are nice, Music Nerds just like me. Lonely insecure kids act stupid and give DJs a bad name, if you come across one pity them. Professionals, in any field, carry themselves with esteem.
BM: What is the best part of nightlife?
JM: The multiple times in my set when other DJs and people in the room ask “Who was that last song by?” or “Who did this remix?”
BM: What’s your next career move or will you DJ forever?
JM: I have a radio show that grows 1,000 new listeners a week… last week 16,000 people tuned in and it’s not even 3 months old!
I have a pretty ridiculous resume that features a really sexy degree and a long list of marketing experience. I like to see marketing done good and smart, not lazy and expensive. I’ll probably end up helping multiple companies clean-up and improve their image and the ultimate goal is the career of Fatherhood. That’s my real dream job.
BM: Any projects you’d like to promote?
JM: I have a headphone coming out in the fall, I take pictures and write a bunch of stuff on a web-site, I’m a consultant.
BM: Where can I stalk you in the internet?
BM: Where can I listen to your mix tapes?
JM: Just download my radio show from i-tunes or go here to get my summer playlist:
BM: What’s your fun fact?
JM: Hmmm… I like these a lot!!!