I had the pleasure of attending the launch ofAXE Anarchy at the… wait for it… National Women’s Republican Club. Oh yes. You read that right. I mean I knew the event was going to be awesome because a week before a messenger showed up to my apartment with a locked briefcase and I had to wait DAYS before AXE would send me the code. But all was forgiven because they sent a code AND car service.
So I’ve seen PLENTY of AXE commercials, but I don’t think I’ve ever smelled AXE and let me tell you AXE Anarchy smells awesome. In the briefcase was plenty of products for my fiance and get this… AXE ANARCHY for WOMEN. Yay! They haven’t forgotten about us, which means their commercials will only get better. After a bunch of cocktails and some tasty appetizers, we watched the new commercial… peep it below and then were treated to a performance by NYC’s favorite rapper F-A-B-O-L-O-U-S… peep that below as well.
Job well done by AXE!