Last night Superdry USA held the launch party for its South Street Seaport location. This marks the company’s second store in New York and its seventh in the United States.
Located on Water Street, the apparel carried at Superdry fuses vintage Americana fabrics with pseudo-Japanese text. The company designs clothing for men and women and quickly rose in popularity after David Beckham was seen wearing their items.
While there were no signs of David or Victoria, Whitney Port (The City) and Jessica Szhor (Gossip Girl) stopped by and were spotted in Superdry’s fall sweaters and boots. Guests enjoyed a store-wide 30% discount while drinking specialty cocktails provided by SVEDKA and listening to a soundtrack curated by DJ Chrissie Miller.Superdry 199 Water Street (at the corner of Fulton and Front Streets) 212.785.5575