Polar Lounge: Melting the Ice
Beneath the Hotel Marcel at Gramercy, lays the icy, chilled, Polar Lounge.
The arctic hideaway has both a North Pole inspired main area along with private intimate caves if you’re in the mood for some extra VIP treatment.
About four months ago, Polar opened its igloo to fashion events, media mixers and after parties in addition to celebrities including Miranda Kerr, Alicia Keys, Orlando Bloom, Swizz Beatz, and Alexa Ray Joel.
Matt Levine and his Brandsway Creative Team, who have their hand in hot spots like the Eldridge, Levant East at The Hotel On Rivington, and The Boathouse in East Hampton, are using their magic to turn Polar Lounge into another exclusive NYC lounge. So far, it appears to be working.
I believe it is safe to say that Polar Lounge is heating up or in this case, it’s “melting.”
JP
